Fuck It! Mug
In honour of Pizza Hut's Book It! program from the 1980s and 1990s, we present Fuck It!, an expression for those of us bookish dreamers who grew up, clinging to our faded paperbacks, only to find out that life is a meaningless series of coincidences punctuated by good reads and a glass of pleasant cheap wine. Bring me your disillusioned, your nihilistic academics, your underpaid graduates, your relentlessly hopeful intellectuals. Let us say a collective Fuck It!